We buy and build exceptional businesses

They say you’re only as good as your products.
We are fortunate to have partnered with amazing
ecommerce SaaS founders & companies intent on
redefining online commerce.

Exceptional companies.
Extraordinary journeys.

Fomo

4.8

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Sales Pop

4.8

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SmartrMail

4.8

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Our companies power the most innovative online brands

The center of Relay universe

"Love Love Love Smartrmail"

- Danielle Holloway

"This might be the best Shopify app that we’ve used. Compared to a few other email marketing apps we tried, Smartrmail is the most intuitive. It makes designing emails and setting up automations really, really easy, and it paid for itself in sales quickly. Their support is awesome too."

“Highly Recommend”

- Marcela McCracken

“ I've been using this app first under the free plan and decided to upgrade and glad I did. It has given customers reassurance that my shop is legit and there are othercustomers shopping as well. A handful of settings so you can make custom pops. Highly recommend. ”

20% increase in conversion

- Nick Mares

“Fomo really helped us improve our conversions, especially on our paid advertising landing pages and during product launches. We saw an increase in conversion rate of 20%+, which is great. I think the most useful part of Fomo is that having it live exposes other products in our portfolio to potential customers. We've seen customers increasing their cart sizes after seeing a notification that a customer somewhere bought a product they'd never tried. Lastly, this is the only social proof tool that doesn't seem to slow our site down.”